01 / Serving a customer in their own language
Step 1 · Where it starts
Every form, quote request and appointment page exists properly in English and in Spanish — not a browser translation of the English, but text somebody who speaks it actually approved.
Step 2 · What gets automated
Incoming messages are recognised by language and drafted back in the same one, with the technical terms of your trade held in a glossary you control rather than guessed at fresh each time.
Step 3 · The process it plugs into
A customer record carries the language preference, so the reminder, the invoice and the follow-up all arrive the way the first conversation went. Nobody has to remember.
Step 4 · SolaceSentry review
A bilingual member of your staff signs off the glossary and reads anything unusual before it goes. Machine translation drafts; a person releases. That order never reverses.
Step 5 · What leaves the system
Quotes, reminders and notices that reach the whole customer list in the language each household reads, without a member of staff translating at the counter.
Proof metric: Share of enquiries answered the same day in the language they arrived in, and quotes that go unanswered because the customer could not read them.