01 / Selling to a road that is not stopping
Step 1 · Where it starts
A page that answers the only three questions a passing driver has — are you open, what have you got, how far off the road are you — before anything else loads.
Step 2 · What gets automated
Search enquiries are separated into people looking for you by name and people looking for a category near them, because those two want completely different answers.
Step 3 · The process it plugs into
Opening hours, stock and any closure update in one place and appear everywhere at once, so nobody pulls off the highway to find a dark window.
Step 4 · SolaceSentry review
You control what is published about hours and availability. Nothing about being open or closed is guessed at from a pattern.
Step 5 · What leaves the system
Accurate hours and offerings wherever a driver looks, and fewer wasted stops that turn into a bad review.
Proof metric: Direction requests and calls that turn into a visit, split between people who searched your name and people who searched a category.