Selma, IN · Delaware County

AI Development in Selma IN for a Town Putting Itself Back

Scheduling, claim evidence and permit records for contractors and property owners working through a rebuild in a town of seven hundred and fifty.

Selma was platted in 1852 because the railroad reached the spot, took a post office the following year, and made its money on gas and oil during the boom that started with a well at Eaton in 1876. It incorporated in 1907. The high school opened in 1904, became a middle school in 1967, and came down in 1976. About 750 people live here now on ninety hundredths of a square mile in Liberty Township, with Muncie a short drive west.

The town is small enough to describe in a paragraph. East Jackson Street is State Road 32 and carries almost everything commercial — the ag-chemical and applicator yards at the east end, a machine shop, a car dealership. South Albany Street runs off it with the post office on it and the old Farm Bureau co-op ground at the 400 block. The Corner Cupboard, Olyvia's and Goldman's Bike Shop are the businesses people name. The town hall and the Liberty Township Volunteer Fire Department are here; the Liberty-Perry Community School Corporation keeps Selma Elementary in town and Wapahani High School out on County Road 167 South. South of town, Prairie Creek Reservoir and its campgrounds bring in a summer trade that has nothing to do with the rest of it.

On the fourteenth of March 2024 a strong EF2 tornado came through. Everyone here knows exactly what that means and does not need it described. What it produced, in business terms, is a specific and difficult set of conditions: a sudden concentration of repair work, insurance claims on hundreds of properties at once, contractors from outside the area, permits and inspections at a volume a two-person town office was never built for, and a great many decisions being made quickly by people who are tired.

That is the situation this page is written for. Not because a disaster is an opportunity — it is not — but because the administrative load falling on the local contractors, property owners and the town itself is real, it is still there long after the news has moved on, and it is largely made of the sort of record-keeping that ordinary software genuinely does help with.

What can you fix for my business?See what it costs

In Plain English

What We Fix for Selma Businesses

Most businesses around Selma and Liberty Township do not call us asking for software. They call because the same thing keeps going wrong every week.

Calls going to voicemail while you work

The phone rings while you are on a job. By the time you call back, they hired someone else. We build systems that answer, capture what the customer needs, and get it to you.

Quotes that take days to go out

Job details end up on a notepad, in your head, and in three text messages. We put them in one place so the estimate goes out the same day.

Customers calling to ask where things stand

Every "just checking in" call interrupts real work. A customer portal lets them see it themselves.

The same information typed in three times

Written on a form, retyped into a spreadsheet, retyped again into the invoice. Enter it once and let it flow.

Everything needs proving, and nobody had time to take the photograph

A claim turns on what a thing looked like before, after, and at every stage in between. A permit turns on what was done and by whom. A dispute a year later turns on which conversation happened on which date. All of that evidence has to be captured by people who are working long days with a phone in their pocket and no intention of stopping to file anything, and it cannot be recreated afterwards. In a town of 750 with a handful of streets, everybody will still be neighbours when the argument arrives.

Show me what you would build

What We Can Build

A professional website

MAKE MORE MONEY

Fast, works on a phone, and turns visitors into phone calls and quote requests.

Online quote requests

MAKE MORE MONEY

Customers describe the job and attach photos. You price it accurately the first time.

A customer portal

SAVE TIME

One place for customers to see their job, documents, invoices, and status.

Scheduling

EASIER TO RUN

Jobs, crews, and equipment on one calendar. No double-booking.

Billing and online payment

MAKE MORE MONEY

Invoices go out when the work is done. Customers can pay online.

Customer tracking and follow-up

LOSE FEWER CUSTOMERS

Missed calls get captured. Quotes get followed up on. Nothing depends on remembering.

Document and record management

SAVE TIME

Contracts, photos, signed forms, and certificates found in seconds instead of folders.

Custom software built around your business

EASIER TO RUN

When your process has outgrown spreadsheets, paper, or software built for somebody else.

What about AI?

AI is one tool we can put inside your system. We use it when it saves you time, organizes information, finds something faster, or prepares work for your review.

If ordinary software can do the job better, we use ordinary software instead.

We are not here to sell you AI. We are here to build the thing that fixes the problem.

See everything we build ->

See It Working

These are live demonstration sites we built. Click through them the way a customer would.

Midwest Built Commercial

Construction and contracting

Scope pulled out of documents, and an owner who can see where a job stands without ringing to ask.

Open the demo ->

Prairie Junction

Municipal and public services

A small town office keeping the official notices legible while answering the questions residents are actually asking this week.

Open the demo ->
See all thirteen examples ->

How We Build It

Your business does not have to change to fit our software. We build the software to fit your business.

We do not hand you another piece of software and expect you to figure out how to use it.

  1. 01We learn how your business actually works — a real week, not the version on paper.
  2. 02We find where the most is being lost — usually one specific handoff.
  3. 03We build the smallest thing that fixes it — one workflow, fixed price, a result you can see.
  4. 04We add to it as you grow — each piece connects to the last.

A person on your team can always review anything important before it goes out. We are a Indiana-based team and we work under an NDA whenever you want one.

Start with one workflow

How These Systems Work

Four workflows built around Selma and Liberty Township.

For owners and IT folks who want the specifics. Each one starts at the surface a customer or a crew actually touches, automates the repeatable middle, keeps a person on the gate that matters, and ends in something you can hand to an auditor, a customer, or a regulator.

Research focus: a town of about 750 with a concentrated rebuild underway after a March 2024 tornado, where the repair trades, property owners and the municipal office are all carrying a documentation load far beyond their normal scale.

01 / Booking repair work you can actually deliver

Step 1 · Where it starts

A property owner describes the damage with photographs and gets an honest position — where they sit in the queue and roughly when — rather than a promise made to keep them from calling elsewhere.

Step 2 · What gets automated

Requests are sorted by whether the building is currently weathertight, which is a different and more urgent question than how big the job is, and the two are kept separate in the queue.

Step 3 · The process it plugs into

Committed work, crew availability and materials on order agree with one another, so accepting a job in June accounts for what is already promised in June rather than hoping.

Step 4 · SolaceSentry review

You approve every date given to a customer. Nothing tells somebody whose roof is open when you will arrive unless you have looked at the week and meant it.

Step 5 · What leaves the system

A schedule that holds, and customers who were told the truth about waiting rather than discovering it.

Proof metric: Jobs completed within the window quoted, and appointments moved after being confirmed.

02 / Evidence built before anyone asks for it

Step 1 · Where it starts

Photographs taken at the property are dated, located and attached to the address as they are taken, from a phone, in the ten seconds available.

Step 2 · What gets automated

Estimates, adjuster letters, supplements and invoices are read and filed against the right property and the right claim, so the file assembles itself while the work goes on.

Step 3 · The process it plugs into

Every property carries a chronological record — condition, scope, approvals, supplements, completion — which is precisely what a disputed claim asks for and what almost nobody has to hand.

Step 4 · SolaceSentry review

A person confirms anything that goes to an insurer. Nothing is submitted on an automatic reading of a letter, and the original document stays alongside whatever was extracted from it.

Step 5 · What leaves the system

A claim file that can be produced whole in one go, months later, without anybody trying to remember the order things happened in.

Proof metric: Days to assemble a complete file on request, and supplements denied for lack of documentation.

03 / A permit desk under a load it was not sized for

Step 1 · Where it starts

Applications, contractor registrations and inspection requests submitted online at any hour, with the current status visible without a phone call.

Step 2 · What gets automated

Submitted licences, bonds and certificates of insurance are read and checked for currency, so an application arriving without something valid is identified at submission instead of at review.

Step 3 · The process it plugs into

Permits, inspections and completions are tracked per property, so the town can answer what has been approved, what is outstanding and what has been signed off without opening a filing cabinet.

Step 4 · SolaceSentry review

A town official approves every permit and every sign-off. The system checks documents and organises the queue; it does not grant anything, ever.

Step 5 · What leaves the system

A shorter queue at the desk, and a record of the rebuild the town can report from rather than reconstruct.

Proof metric: Applications returned as incomplete, and days from submission to a decision.

04 / The customers who were here before the storm

Step 1 · Where it starts

A simple way for a long-standing maintenance customer to book, ask and be answered while the emergency work is taking all the attention.

Step 2 · What gets automated

Past customers are grouped by what they last had done and when, and the note that goes back to them is written ahead of time, so nothing rests on somebody recalling it during a very busy year.

Step 3 · The process it plugs into

A protected share of the calendar is held for ordinary work, so the regular customers who will still be here in three years are not quietly dropped in favour of a surge that ends.

Step 4 · SolaceSentry review

You read anything before it goes to a customer, and you decide how much of the week is ring-fenced. Nothing is sent automatically over your name.

Step 5 · What leaves the system

A maintenance base intact when the emergency work runs out — the houses off East Windsor Road and South Whitney Road that will still need a furnace looking at in 2031 — which is the difference between a good two years and a good decade.

Proof metric: Repeat customers served in the last twelve months, and the share of the schedule that is ordinary work.

Payment Plans

Premium custom work without one painful check.

We are not trying to be the cheapest software on the shelf. We are trying to be the lower-risk custom path when cheap apps do not fit and enterprise platforms are too much. Approved setup can be split across the build while monthly support stays predictable.

The goal is simple: price above basic SaaS because the work is custom, but package the first step so the monthly decision feels closer to a serious software subscription than a traditional open-ended agency project.

2026 Appreciation Discounts

2026 USA 250 Birthday Special

10% off eligible DID service fees

Available for new approved projects and support agreements signed by December 31, 2026.

Veteran and disability-owned businesses

Additional 5% off eligible DID service fees

Veteran-owned and disability-owned businesses can stack this with the USA 250 special.

Discounts may stack up to 15% off eligible DID service fees. Hosting, software licenses, SMS, AI usage, taxes, data licenses, and other pass-through vendor costs stay separate.

We are not trying to beat every cheap subscription. We are trying to beat the total cost of forcing a local business into software that does not match how it works.

Not the cheapest app

A generic monthly tool can be cheaper when your process already fits it. We say that plainly.

Less than a full custom build

Most custom software projects start far above these entry offers. We narrow the first scope so a local buyer can start.

Premium because it fits

The value is the mapping, setup, integration, review controls, and local support around the way the work really happens.

Custom Bridge Plans

Starter Bridge

$750 activation + $399/mo

A narrow custom workflow that feels closer to SaaS: contractor follow-up, a training tracker, a simple evidence vault, or one intake flow.

Growth Bridge

$1,500 activation + $699/mo

Best for teams that need several workflow steps, light integrations, a dashboard, a portal, or staff-facing automation.

Regulated Bridge

$3,000 activation + $1,250/mo

For legal, healthcare, cyber, manufacturing, and audit-sensitive work where access controls, review steps, and evidence matter.

Bridge plans assume a 36-month support agreement. If the agreement ends early, the unpaid setup balance becomes due. Third-party software, hosting, SMS, and AI usage stay separate.

Market Price Check

Basic subscriptions

Often about $30-$550/month before extra users, add-ons, setup time, and process gaps.

Best when a business needs its calls, quotes, files, evidence, approvals, and follow-up connected around the way it already works.

Custom agencies

Public software-project guides commonly place small custom builds in the $10k-$50k+ range, with U.S. senior work often $120-$250+/hr.

DID uses fixed entry offers and smaller first scopes so a local team can prove the workflow before approving a larger build.

Enterprise platforms

QMS, field-service, SOC 2, GRC, and vCISO paths can quickly reach the low tens of thousands once onboarding and support are included.

DID is the bridge: more tailored than a cheap app, far less commitment than buying enterprise software before the team is ready.

Entry audit credit

For many local buyers, a workflow audit can be credited toward the first build when the implementation is approved within 30 days.

Setup split

Approved setup can be billed by milestone or spread over 3-12 months depending on region, scope, risk, and monthly support.

3-year partner price

A 36-month support agreement can earn a 10-12% managed-support discount, price-lock normal support rates, and reduce upfront strain.

Ask for a payment plan

Market Fit

Is This a Fit for Your Business?

What Selma runs on

A town of about 750 in Liberty Township with a concentrated rebuild in progress, a small municipal office carrying a large permit load, repair trades competing with outside contractors for the same work, and an ordinary commercial life that amounts to East Jackson Street and South Albany Street.

Documentation that happens at the same moment as the work. Everything expensive here — a denied supplement, a disputed date, a returned permit application — traces back to a record that was supposed to be made on site and was not.

Where most people start

A single fixed build for a contractor or the town office; Growth Bridge where restoration, claims and ordinary maintenance all run in the same business.

Anything holding claim evidence, permit records or property photographs goes to the stricter tier with a full audit trail, because those are exactly the records that get examined by an insurer, a regulator or a lawyer.

When you do not need us

There are competent, inexpensive products for job photographs and for basic scheduling. If one of them covers what you need we will name it and stop there, and the advice will not be on an invoice.

We fit where the record has to be made one-handed on a roof or in a doorway, and where three separate obligations — a customer, an insurer and a permit office — all need to be satisfied from the same set of facts.

What we would take on first here

  • Honest queue position and scheduling for repair work in a demand surge
  • Dated, located photographic and document evidence assembled per property as work proceeds
  • Online permit, contractor registration and inspection tracking for a small town office
  • Protecting ordinary maintenance customers through a period dominated by emergency work

Questions from Selma owners

Straight answers about working with us here

We are flat out with storm work. Why would we stop to set anything up now?

Because the documentation you are not making today is the money you will lose in eighteen months, when a supplement is denied or a customer disputes what was agreed. The build for a contractor in this position is deliberately tiny — photographs that date and locate themselves, letters filed automatically against a property — and it should take your crews no extra minutes at all. If it takes them minutes, we designed it wrong.

Adjusters keep asking for things we know we sent. Can this end that?

It can make it cheap instead of infuriating. Every property carries a chronological file — what it looked like, what was scoped, what was approved, what was invoiced, with dates on all of it — so producing the whole record takes a minute rather than an afternoon of searching a phone. It does not make an insurer agree with you. It removes the argument about whether the evidence exists.

The town office is two people. Is a permit system realistic at that scale?

Yes, if it is scoped for Selma Town Hall rather than for a city. Applications and contractor registrations submitted online, documents checked for currency at submission so incomplete ones do not reach the desk, and a status page that answers the questions currently arriving by phone. No official decision is ever made by the software — it checks and it queues, and a person approves everything.

Half the contractors working here are from out of town. Does that affect what you would build?

It affects the registration side most. Checking that a licence, a bond and an insurance certificate are current at the point of application, rather than after somebody has already started, is the single most useful thing a small town can automate in this situation. It protects residents and it protects local contractors who carry that paperwork properly all year round.

When the storm work dries up, will we have paid for something we no longer need?

That is the right question and it is why one of the four things we build here is about your regular customers. Ring-fencing part of the calendar for ordinary maintenance and keeping follow-up going through the busy period is what leaves you with a business afterwards. A system that only handles the surge is a system with an expiry date, and we would not sell you one.

What happens to the property photographs and claim files if we part company?

They leave with you. Photographs, documents and the full timeline export in ordinary formats on request, the account is in your business name from the start, and it is written into the agreement before you pay anything. Claim evidence can be needed years later and it should never depend on a relationship with a software firm continuing.

How is this priced for a business that is busy now and might not be next year?

One fixed price for one finished thing, with no long subscription attached. We would rather build you a small system you own outright than sign you to something that keeps billing when the work has gone quiet. If the scope should be smaller than you asked for, we will say so before quoting, not after.

Is any of this artificial intelligence, or is it a camera and a folder?

A lot of it genuinely is a camera and a folder, well organised, and that is most of the value. The machine-learning parts are narrow: reading an adjuster's letter and filing it to the right claim, checking a certificate of insurance for a current date, sorting requests by whether a building is weathertight. Where a plain rule does the job we use a plain rule, because it is cheaper and it does not surprise anybody.

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Work With Our Team

Let’s fix one thing first in Selma

Start with the one handoff that costs you the most. We scope it for a fixed price, build it, and show you it works before anyone talks about a bigger system.

Start with one workflow